Consulting and Research

For specific campaign ideas, concept development, and production management — rely on Bailey Database Marketing. We work to create a mail campaign that is integrated, intelligent, results driven, and cost-effective.

Focusing time and marketing dollars on key prospects is the key to database marketing. We provide market research and analysis to define key segments of the market. Segment the market/message/offer and receive better results — much better.

After segmentation, we provide extensive list research to reach the segments / groups you need for marketing success. We can assist with budget planning, response / conversion, and ROI forecasting.

After each campaign, we offer ROI analysis and data collection. Why did people respond? What makes a responder different from a non-responder? We provide our clients with the information and services they need for database marketing.


List Services

Sourcing from over 200 suppliers, we provide our clients with the database lists they need. Combined, our suppliers provide access to literally tens of thousands of databases.

With the right mailing list, your conference will sell out, the open-house will be successful, you'll reach new markets and find new buyers. From magazine subscription lists to business, consumer, and government databases, we research and locate the best leads available.


Data Management

It all starts with good data — well organized and current. We can develop a custom database for your marketing needs, upgrade an existing application, or simply provide technical support for maximizing your current database. We begin with a thorough needs assessment before making specific recommendations.

We provide comprehensive data entry, maintenance, and reporting for all your sales and marketing needs. Our data management program will keep your mailing lists and marketing data well organized and easily available at a moment's notice.

Our detailed data processing capabilities ensure your mailings are accurate and efficient. From merging files and removing duplicates, to address updating (NCOA) and address standardization, we reduce mailing problems while lowering postage costs — resulting in a more cost-effective campaign.


Production Management

Direct mail production requires industry experience and know-how to manage well. It requires extensive information management, logistics, and quality control, as well as a thorough knowledge of printing, mail processing, and postal regulations.

Printing. We have well established strategic partnerships with over 20 different printing companies. This allows Bailey Database Marketing to quickly and efficiently generate printed material. Through volume and industry know-how, we create and maintain buying power, negotiate discounts of 10-20% off standard pricing, find that open press time — and we guarantee our clients receive quality printed material.

Mail Processing. Sourcing from a network of 9 different mail processing facilities, we provide our clients with the mailing options they need. From folding, inserting, and tabbing, to inkjet addressing, metering, and postal sorting, we get the job done — quickly and efficiently.

Postal Service. From the United States Postal Service to Canada Post, Deutsche Post, and others, we have the experience and technical know-how to save our clients time and money. We make it our business to stay on top of the rules, regulations, permits, and pricing — our clients always pay the lowest postage available — guaranteed.